For more than 25 years, Weischer has been the official representative for Germany and Switzerland of the world’s most important creative festival, the Cannes Lions Festival of Creativity.
As a representative, we perform various tasks, such as hosting the Young Lions Competition, thus promoting young creatives in Germany and Switzerland. We also carry out the selection of candidates for the German and Swiss jury who assesses the work of the top creatives from all over the world at the Cannes Lions Festival. We also manage the application process for the jury. Our biggest tasks are, of course, to represent the festival itself in our nation and to be their sparring partner. To make that happen, we independently develop communication measures and projects around the Cannes Lions Festival.
The festival at the Côte d’Azur in France is very special for us, since it tells not only the media story of the past years, but also our own. As its name suggests, the Cannes Lions Festival of Creativity is derived from the Cannes and Venice International Film Festivals. Back then, a group of international cinema advertisers were convinced that the creators of advertising films deserve the same attention as their colleagues in the film industry. So, the Screen Advertising World Association (SAWA) initiated the International Film Advertising Festival, which later became the Festival of Creativity.
Cinema advertising is what essentially made us the representative for Germany and later Switzerland so the history of Weischer also begins with film advertising. Our company was founded in 1954 as an independent specialised film advertising agency. Since 1996 we, more specifically Weischer.Cinema, have been a member of the SAWA cinema association. Thanks to our membership in the association and our love for creativity and the advertising industry, one thing led to another and in the very same year we took on the role of representative in Germany, and later in 2017, we have also taken on the role of representative in Switzerland.