Proudly Second Best

Agency: Ogilvy Germany / INGO Hamburg | Client: Ikea

Execution

In the middle of a young couple’s house, we see the IKEA ANTILOP HIGHCHAIR with its price next to it, in what seems a very typical IKEA catalogue’s set-up. Very subtly we hear the voice of a child somewhere in the house. Suddenly, we open the shot and discover that the little boy is eating, but not in the ANTILOP HIGHCHAIR as we would expect. He is eating comfortably on his father’s lap.