#flutwein – Our Worst Vintage

Agency: Seven.One Adfactory | Client: Flutwein  

Lions: Silver (Creative Effectiveness)

Background

SITUATION/CONTEXT

Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the “red wine paradise”. Due to catasthrophic floods this region experienced a „living hell” in the summer of 2021. More than a month’s rainfall within 24 hours devastated much of western Germany, and Ahr Valley suffered the hardest hit: homes, businesses, bridges, roads, entire communities were swept away. More than 46 wineries of the region lost their facilities, cellars, wine barrels, machinery and hectares of vineyards.

BRIEF/OBJECTIVES

Our aim was to raise awareness of this economic devastation of the region, draw attention to the financial disaster that wine-makers of Ahr Valley, and reach out to potential supporters – ideally: to the whole Germany – to raise money, give financial support to the victims, and rebuild the region.