#flutwein – Our Worst Vintage
Agency: Seven.One Adfactory | Client: Flutwein
Lions: Silver (Creative Effectiveness)
Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the “red wine paradise”. Due to catasthrophic floods this region experienced a „living hell” in the summer of 2021. More than a month’s rainfall within 24 hours devastated much of western Germany, and Ahr Valley suffered the hardest hit: homes, businesses, bridges, roads, entire communities were swept away. More than 46 wineries of the region lost their facilities, cellars, wine barrels, machinery and hectares of vineyards.
Our aim was to raise awareness of this economic devastation of the region, draw attention to the financial disaster that wine-makers of Ahr Valley, and reach out to potential supporters – ideally: to the whole Germany – to raise money, give financial support to the victims, and rebuild the region.